Page 13 - CBW Handbook March 2019

The Enterprising Personality Type - The acquisition of wealth is particularly important for Enterprising people. They enjoy being with
others and like to use verbal skills in order to sell, persuade, or lead. They tend to be assertive and popular, trying to take on leadership
positions. They enjoy working with people but prefer to persuade and manage rather than to help.

CONVENTIONAL

The Conventional Environment {C} is where organization and planning are important. Much of the Conventional environment is an
office environment, where one needs to keep records, file papers, copy materials, and organize reports. In addition to written
material, the Conventional environment includes mathematical materials, such as bookkeeping and accounting records.
Word-processing, calculating, and copy machines are the type of equipment that is found in a Conventional environment. Competencies
that are needed to work well in a Conventional environment are clerical skills, an ability to organize, dependability, and an ability to
follow directions.

The Conventional Personality Type - The Conventional person is one who values money, being dependable, and the ability to follow
rules and orders. These people prefer being in control of situations and not dealing with ambiguous requests. They enjoy an office
environment where their values of earning money and following rules, regulations, and guidelines can be met. Their strengths are their
clerical and numerical ability, which they use to solve straightforward problems in their environment. Their relationships with
people tend to be directed toward accomplishing tasks and establishing an organized approach to problems.

COMBINATIONS OF TYPES

Clearly, no real work environment is purely of one type. Rather, most working situations involve a combination of types. Holland uses a
three-letter code to describe each of these environments. For example, if you choose R then E and then S you would most resemble the
Realistic type, somewhat less resemble the Enterprising type, and resemble the Social type even less. The types that are not in your code
are the types you resemble least of all. Most people, and most jobs, are some combination of two or three of the interest areas.

Through your experiences in past work, with outside interests, and family, you are exposed to a large number of situations that you
become familiar with certain types of environments. For example, repairing a car exposes one to a Realistic environment, being
involved in community activities is likely to involve you in a Social environment, and drawing and painting are examples of an Artistic
environment.

As people are exposed to these activities, they become more interested in certain environments and develop many specific abilities. You
become more able to be successful in some environments then in others. As you do this, certain of the Holland types become stronger
than others, and your personality type becomes more definite. These types can be measured by instruments Holland has developed
such as the Vocational Preference Inventory (VPI) or the Self-Directed Search (SDS). In addition, other inventories, such as the Strong
Interest Inventory (SII), use Holland’s types and can be used to code the interests of individuals according to a three-letter Holland code.

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